Let me ask you a question:
If you went to your inbox right now, and there were 20 emails from 19 marketers, and one from a friend:
Now reverse the roles where you are the one sending an email to one of your friends?
Would you expect your email to get opened and read?
Would it be crazy to assume it was one of the first emails to be opened?
And isn't that the kind of attention you want when you write and send an email to your list?
Because the way I see it, you're either a welcome guest inside your subscribers inbox, or you're an annoying pest?
And that's the difference between building a loyal following and growing an Internet business, or wasting your time, money and sanity building an email list you can't make a dime from.
Well, kind of.